ABOUT THE MADE IN GHANA PREMIUM QUALITY LOGO
The Made in Ghana (MiG) logo was developed by the Ministry of Trade and Industry to promote the Made in Ghana campaign and to increase the patronage of goods and services made in Ghana as well as serve as a seal of quality. The logo reflects the theme as well as the spirit and objective of the Made in Ghana campaign. It is important to stress that products marked with the logo have been licensed for sale, certified and accepted as meeting local and international standards and produced to a premium quality.
The logo which was launched in April 2015 is meant to help consumers identify genuine and authentic Made in Ghana products and thus help promote it. The mark symbolizes the optimism of producers, linking the everyday determination of Ghanaians with the aspiration of consumers everywhere to make a difference.
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The MiG Premium Quality logo has the following distinctive features symbolizing high quality: The black colour representing the African people. The circular edge representing the treading wheel of the never-ending delivery of Ghanaian excellence, with the half star portraying the national colours from left red, yellow and green with the inscription “Made in Ghana” within the star. Underneath is written ‘Premium Quality’ assuring consumers of getting their monies worth.
The logo is a challenge to think quality first, embrace productivity and create business results. The Logo is the intellectual property of Ministry of Trade and Industry and registered as a trademark. The Ministry of Trade and Industry appointed the Ghana Standards Authority as the administrator of the Made-in-Ghana logo in November 2017. The mark must not be altered, copied, reproduced or otherwise used without prior written permission from the Ghana Standards Authority (GSA).
Objectives of the Logo
| To promote high standards and to encourage excellence in product and service delivery |
| To ensure improved quality of good(s) and services |
| To set standards that will ensure quality and durability of made in Ghana products and services achieved in the short to medium term |
| To drive companies to deliver greater quality and value |
| To make Made in Ghana an idea to live by |
| To create top of the mind awareness of the availability of quality assorted Ghanaian goods and services |
| To make these items the desired choice for majority of Ghanaians |
| To identify innovative ways to add value in the production and distribution process |
Benefits of the Use of the Logo
| The use of the logo improves the image of Ghana, promoting the beauty, excellence and quality of Ghanaian products and services |
| The use of the logo improves the image of the product/business because it acts as an endorsement of quality and safety |
| Gives an advantage in public procurement and tendering |
| Online portal where members promote their companies to both the domestic and international market as well as have access to market information |
| Platform for sourcing opportunities from other participating members |
| Participants benefit from the campaign’s marketing strategy and activities that encourage the purchasing and procurement of participants' products and services |
| Participating in joint promotions |
| Benefit from yearly national research focused on the consumer and the retail category |
| Capacity building programs throughout the year |
| Participants enjoy business and networking opportunities with other strategic stakeholders |
| Partner product support activation programs |
